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Highsnobiety x Coca Cola

ServicesDesign 3D Motion Graphics Augmented Reality
Year2024
PartnersROCANI

Highsnobiety approached ROCANI to develop the augmented reality (AR) experience for the launch of the Highsnobiety x Coca Cola Zero Sugar Football Kit. A full capsule collection that bridges the world of football culture and style. We created the design from scratch to match campaign branding, including the 3D renders of the shirts, the stadium, the charms, and the gallery. The AR experience was also custom-made by leveraging 8th Wall's platform. Users were able to interact and continue onto the campaign contest page. Completion time: 1 month

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